Your Feel Good Channel strives to add more into Malaysians’ mornings with an all-new look for the channel’s flagship programme, The Breakfast Show, every Monday to Friday, 7.00 am – 10.00 am, kicking off right on New Year’s Day itself on 1st January 2009.
First aired in 2006, The Breakfast Show introduced a clearly outstanding, compact and engaging ‘morning cup of coffee’ format of a talk show, which is absolutely the show that wakes you up with a kick!
The morning news and magazine talk show has successfully grown by leaps and bounds in the recent years and has managed to keep a group of steady and loyal viewers. With the all-new The Breakfast Show, not only will discerning viewers be treated to THREE DYNAMIC HOURS of content and news, The Breakfast Show will have a whole new look and feel as well as the new morning show will be adorned by stellar and well-known anchors.
Each morning, ntv7 promises that the audience will be empowered and entertained by the antics of ntv7’s popular anchors – Joanne de Rozario, Zaini Ahmad, William Quah, Daphne Iking, and Nazruddin Habibur Rahman, who rounds up the quintet.
Joanne de Rozario, best-known for her elegant style in news presenting for ntv7 and also TV3, before venturing into producing a wide range of programmes, has a huge repertoire in journalism and TV production; in front of the camera and also behind the scenes. Zaini Ahmad, is known as the celebrated community journalist who made an illustrious career in ntv7 with his award-winning programmes, 7 Di Pihak Anda and My Time Out.
Intelligent and witty, William Quah is a familiar face and voice on the local airwaves and has charmed the Malaysian audiences with his wide experience in the industry, from TV hosting and news presenting at ntv7, to radio announcing and emceeing and also writing. This show definitely marks the return of these personalities who were pioneers in ntv7 when it was first launched back in 1997.
Drawing huge praises amongst audiences as the most charismatic pair on Malaysian TV airwaves, the bubbly Daphne Iking and Nazruddin Habibur Rahman will also continue to give viewers the best and the latest in news, business and entertainment in the all-new The Breakfast Show.
Their expertise combined with the new direction of the programme will drive better value for the channel’s viewers. Furthermore, with the anchors working intimately with the news department, the show will also encourage relevant experts and professionals to discuss the content including having the anchors on-site for cross-overs.
Throughout the three hours, The Breakfast Show will feature a number of smart, practical and original segments that has been customized to target a specific audience group, every hour. Starting off the morning is the infinite range of political and business-driven issues, which the anchors will dissect from the news headlines and top business stories – designed to inspire and aspire the audiences. The first hour is more catered to the male working professionals aged 40 and above, managers, executives and businessmen, mid-income urbanites and students.
Adding more zing and zest into the show is the plethora of heart-rending social and human stories during the second hour. Viewers can anticipate in-depth discussions on top local topical news. Targeted audiences for the second hour are females aged 40 and above, mid-income urbanites and students.
Urban entertainment is made easy where viewers can watch extensive and spectacular coverage of local and international celebrity news. The Breakfast Show will also act as a great platform for Malaysians to find out about the latest happenings in Malaysia and around the world. The segments during the third hour are dedicated to females aged 30 and above, blue-collar workers and housewives.
Speaking at the press conference, ntv7’s Urban Brand Manager, Emilya Ab Rahim says that, “From our thorough research, it shows that Malaysian audiences display an endless desire for magazine talk shows, and ntv7 is extremely proud to announce the return of Malaysians’ favourite morning show with an all-new look, anchors instead of hosts and a new whole new studio – that adds an ‘urban and edgier view’ to the show.”
Also, she added that, while adding new relevance, the show will maintain the same ‘The Breakfast Show spirit’, and that the station is determined to keep this as a show that new and existing audiences will not want to miss.
“The feeling is like going and getting your favourite magazine in the morning and sitting down with the anchors and flipping through it, as The Breakfast Show is definitely the magazine show that has it all and worths waking up for!”
So, for viewers who need a shot of adrenaline in the morning, don’t forget to tune in to the show that is worth waking up for – The Breakfast Show, every Monday to Friday, 7.00 am – 10.00 am, commencing this 1 January 2009, only on ntv7!
1 comments:
This all-new breakfast show simply failed to bring back the charm and charisma that I really loved about it. I was so proud of this show compared to the other morning shows that were just too boring. The hosts back then were not only smart but also charismatic. I hope they bring back the old gang. The 3 new hosts are just too boring. I don't know if this show can still be called the show worth waking up for. I just might as well sleep some more.
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